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In 1970, at the age of 26, Jordan ran Jimmy Carter's successful gubernatorial campaign, which included a Democratic primary election fight against former Governor Carl Sanders and a less eventful general election against the Republican Hal Suit. While serving as Governor Carter's executive assistant, Jordan wrote a lengthy memorandum detailing a strategy for winning the 1976 Democratic Primary. Years later, Jordan's memo served as the "game plan" for Carter's 1976 presidential bid.